2018 - 2026
Flat Tummy Co
A Shopify storefront built and maintained for responsive merchandising and everyday ecommerce work.
Portfolio
Projects
Selected visual work, shipped websites, and one deeper workflow case study.
2018 - 2026
Focus Factor Shopify
A Shopify storefront shaped around clearer purchase paths and flexible merchandising.
2022
Synergy CHC Redesign
A redesign concept for a cleaner multi-brand site that could scale more easily across the business.
2021
Flat Tummy App Website
A marketing website concept for the Flat Tummy app, focused on product storytelling, pricing clarity, and sign-up conversion.
2021
Flat Tummy Fitness Signup
An end-to-end signup workflow designed to make onboarding clearer, lighter, and easier to complete across desktop and mobile.
2021
Focus Factor Brainhub
A browser-based one-page promotional experience built to support the Focus Factor app.
2020
Weight Loss Options
A multilingual healthcare site built with accessibility and clarity at the centre.
2020
WONE
Concept work exploring visual language, layout systems, and future digital directions.
2019
Blackotter
A clean marketing site built to communicate the offer clearly and guide people toward conversion.
2019
Cellion
Concept directions focused on clearer product messaging and a more modern site structure.