2021
Focus Factor Brainhub
A browser-based one-page promotional experience built to support the Focus Factor app.
Problem
Create a browser-based promotional experience that could support the Focus Factor app with a clearer, more persuasive digital touchpoint.
What shipped
Shipped a one-page promotional site that aligned with the brand while giving the app a more focused landing experience across desktop and mobile.
How impact was measured
Success was assessed through message clarity, stakeholder alignment, responsive consistency, and how effectively the page supported the wider app-promotion effort.
Approach
- Kept the scope deliberately focused so the page could do one job well: explain and support the app.
- Used the existing brand system as a foundation rather than inventing a disconnected visual direction.
- Structured the page to move quickly from value proposition into supporting content and action.
What I designed
- A one-page promotional layout with a clearer narrative flow.
- Responsive visual and content patterns for the key app-promotion moments.
- A branded experience that sat comfortably inside the broader Focus Factor ecosystem.
Testing
- Reviewed the page structure against the primary promotional goals and required content priorities.
- Checked the responsive experience to make sure the message held together across devices.
- Validated that the page stayed visually aligned with the existing brand system.
What shipped
- A production promotional website for the Focus Factor app.
- Responsive front-end implementation of the page design.
- A clearer digital touchpoint to support the wider app ecosystem.
Impact
- The work gave the app a more defined promotional presence.
- It also made the supporting message easier to communicate than a looser brand page would have.