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2020

WONE

Ecommerce design concepts for an activewear brand, spanning the homepage, navigation, collections, and product pages.

Client  WONE

Role  Concept Design

  • Concept Design
  • UX/UI
  • Digital Product

Context

I designed a set of ecommerce concepts for WONE, exploring how its activewear, material details, and brand photography could be presented online.

Work

Visual direction

Used a monochrome interface, generous spacing, and large photography to emphasise the garments and their materials. The homepage combines collection imagery, featured products, and fabric details.

Shopping layouts

Designed navigation, collection grids, and product pages for leggings and suits. Shared typography and spacing connect the editorial content with the shopping pages.

Outcome

A set of concept screens covering the main browsing and product page layouts.