2020
WONE
Concept work exploring visual language, layout systems, and future digital directions.
Problem
Explore possible future digital directions for WONE and test how the brand could feel more distinctive online.
What shipped
Produced a set of concept screens that explored navigation, collection, and product-page directions with a stronger visual point of view.
How impact was measured
This was concept work, so success was judged by the strength of the visual direction and whether it felt useful for future design thinking.
Approach
- Used concept work to explore the brand more freely without needing to solve a production rollout.
- Focused on the moments where a stronger digital identity would matter most.
- Looked at how navigation, collections, and product storytelling could feel more deliberate.
What I designed
- Concept screens for homepage, navigation, collection, and product-detail experiences.
- A more expressive layout and typography direction for the brand.
- Visual patterns that could inform future digital work.
Testing
- Reviewed the concept set for consistency across different parts of the user journey.
- Checked whether the visual language felt distinctive without becoming difficult to use.
- Used the concept work to test how far the design direction could stretch.
What shipped
- A concept suite across multiple key page types.
- A stronger visual direction for future reference.
- A set of ideas that could inform later design work.
Impact
- The work gave the brand a clearer digital point of view.
- It also created a useful reference point for future design decisions.