UX/UI & Digital Design
- Interface design
- Wireframes
- Design systems
- Responsive design
- Landing page design
- Information architecture
Open to new opportunities
Frontend Developer · Digital Designer · Shopify Specialist
Frontend developer and digital designer with 15+ years of experience designing and building marketing, ecommerce, and content-rich web experiences.
What I do
I design and build websites and interfaces, then keep improving them based on what the numbers say. My work sits across UI, UX, frontend development, testing, and performance — usually focused on making digital experiences clearer, faster, and easier to use.
Core skills
Frontend Development
- HTML
- CSS
- JavaScript
- Component-based thinking
- Responsive implementation
- Cross-browser testing
Shopify & Ecommerce
- Shopify
- Shopify Plus
- Liquid
- Theme customisation
- Theme sections
- App integrations
- Shopify Functions
- Checkout Extensibility
Optimisation & Analytics
- CRO testing and optimisation
- SEO-focused implementation
- Performance optimisation
- Accessibility fundamentals
- GA4 and ecommerce tracking
Tools
- Adobe Creative Suite
- Figma
- VS Code
- Git
Platforms
- Shopify
- GA4
- Google Tag Manager
- Klaviyo
- Google Merchant Center
Where I've worked
Full Stack Web Designer / Web Developer
- Led the design, development, and optimisation of ecommerce and marketing websites for global consumer brands including Flat Tummy Co and Focus Factor.
- Designed and built Shopify storefront experiences, landing pages, and conversion-focused product pages.
- Developed reusable theme sections and frontend components to support scalable content publishing and faster campaign rollout.
- Implemented custom functionality using Liquid, JavaScript, HTML, and modern CSS across multiple high-traffic storefronts.
- Delivered advanced Shopify work including bundle builders, promotional logic, Shopify Functions, and Checkout UI extensions.
- Partnered with marketing teams on SEO-led landing pages, analytics implementation, CRO experiments, and campaign launches.
- Improved performance, accessibility, responsiveness, and overall UX across a range of devices and customer touchpoints.
Partner / Designer / Frontend Developer
- Delivered end-to-end website projects for a broad range of clients, covering discovery, UX thinking, visual design, frontend build, and launch.
- Designed complete website interfaces including page templates, layout systems, navigation structures, and responsive behaviours.
- Produced UI designs, wireframes, and visual concepts for marketing sites, corporate websites, and ecommerce projects.
- Built production-ready websites using HTML, CSS, and JavaScript, ensuring designs translated cleanly into the browser.
- Worked directly with clients to refine requirements, improve usability, and align design direction with business goals.
- Delivered dozens of projects across corporate, service-based, and ecommerce industries.
Product Design / Frontend Contribution
- Contributed to the in-house SaaS platform developed by Clue Design, working across product interface design and frontend implementation.
- Designed UI components, dashboards, and application interfaces.
- Built and maintained frontend UI in collaboration with backend developers.
- Helped improve usability and evolve the product interface over time.
Featured projects
2018 - 2026
Flat Tummy Co
A Shopify storefront built and maintained for responsive merchandising and everyday ecommerce work.
2018 - 2026
Focus Factor Shopify
A Shopify storefront shaped around clearer purchase paths and flexible merchandising.