I design and build digital experiences
Frontend developer and digital designer focused on website and ecommerce experiences.
Selected Work
Recent projects
Visual design, ecommerce, and product work across Shopify, web, and concept projects.
Capabilities
What I do
UX/UI & Digital Design
- Interface design
- Wireframes
- Design systems
- Responsive design
- Landing page design
- Information architecture
Frontend Development
- HTML
- CSS
- JavaScript
- Component-based thinking
- Responsive implementation
- Cross-browser testing
Shopify & Ecommerce
- Shopify
- Shopify Plus
- Liquid
- Theme customisation
- Theme sections
- App integrations
- Shopify Functions
- Checkout Extensibility
Optimisation & Analytics
- CRO testing and optimisation
- SEO-focused implementation
- Performance optimisation
- Accessibility fundamentals
- GA4 and ecommerce tracking
Tools
- Adobe Creative Suite
- Figma
- VS Code
- Git
Platforms
- Shopify
- GA4
- Google Tag Manager
- Klaviyo
- Google Merchant Center
Experience
Where I've worked
2018 - 2026
Full Stack Web Designer / Web Developer
Synergy CHC / Blackotter
- Led the development, and optimisation of ecommerce and marketing sites for Flat Tummy Co, Focus Factor, and related brands.
- Built Shopify storefronts, landing pages, product pages, and reusable theme sections.
- Added custom Shopify functionality with Liquid, JavaScript, HTML, and CSS.
- Worked on bundle builders, promotional logic, Shopify Functions, and Checkout UI extensions.
- Supported SEO pages, analytics setup, CRO tests, and campaign launches.
- Improved site speed, accessibility, responsive layouts, and usability.
2007 - 2018
Partner / Designer / Frontend Developer
Clue Design
- Designed and built websites for corporate, service, and ecommerce clients.
- Created page templates, navigation, wireframes, and responsive layouts.
- Built production sites with HTML, CSS, and JavaScript.
- Worked directly with clients on requirements, usability, and launch.
2007 - 2018
Product Design / Frontend Contribution
Mintox SaaS Product / Clue Design
- Worked on product UI and frontend implementation for an in-house SaaS platform.
- Designed UI components, dashboards, and application interfaces.
- Built and maintained frontend UI in collaboration with backend developers.
- Improved usability as the product evolved.
Availability
Let's work together
Available for remote, hybrid, and contract opportunities.