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2021

Flat Tummy Fitness Signup

A two-step signup flow for desktop and mobile.

Client Flat Tummy Fitness

Role Product Designer

UX Design
Conversion Flow
Case Study

Problem

Make signup easier to understand and complete.

What Shipped

Shipped a simpler two-step responsive signup flow.

Measurement

Tracked completion rate, step drop-off, device split, and support feedback.

Desktop signup page, step 1 for Flat Tummy Fitness

Desktop signup page, step 2 for Flat Tummy Fitness

Mobile signup page, step 1 for Flat Tummy Fitness

Approach

Mapped the path from landing page to account creation.
Reduced each screen to the required information.

What I Designed

Form layouts, copy hierarchy, and error states.
Desktop and mobile variants.

Testing

Measured completion and drop-off after launch.

What Shipped

A production two-step signup flow.