Context
I designed the web signup flow for Flat Tummy Fitness, with desktop and mobile layouts for setting up a fitness programme and choosing a subscription.
Work
Signup sequence
Organised the flow into programme preferences, plan selection, and account and payment details. Progress indicators show the current stage while keeping the remaining stages visible.
Subscription selection
Designed plan cards that separate the subscription term, billing amount, and equivalent monthly price. Trial and billing information sits beneath the primary action.
Desktop and mobile layouts
Used a split layout on desktop, pairing the form with app imagery and branding. The mobile version presents the form in a single column.