2019
Blackotter
A clean marketing site built to communicate the offer clearly and guide people toward conversion.
Problem
Clarify the Blackotter offer quickly and give visitors a cleaner path from landing pages into conversion-focused detail pages.
What shipped
Shipped a responsive marketing site with clearer hierarchy, stronger content structure, and reusable page patterns for ongoing growth work.
How impact was measured
Impact was judged through clarity of the user journey, stakeholder confidence in the message hierarchy, and how easily the site could be updated after launch.
Approach
- Structured the site around the core offer first so each page had a clear role in the wider conversion path.
- Reduced clutter in the layout system and made the information hierarchy easier to scan.
- Built the front-end with reusable sections so future page additions would stay consistent.
What I designed
- Homepage and internal-page layouts with stronger pacing between message, proof, and action.
- A simpler navigation and page rhythm that made the service story easier to follow.
- Responsive patterns that preserved hierarchy cleanly across devices.
Testing
- Reviewed the main page flows against the core business goals and expected user questions.
- Checked the responsive implementation to make sure important content stayed prominent on smaller screens.
- Validated that the reusable page patterns could support future updates without reworking the structure.
What shipped
- A production marketing site for Blackotter.
- Reusable front-end sections and page templates.
- A clearer conversion path across key marketing pages.
Impact
- The site gave the brand a more polished and credible digital presence.
- It also created a simpler foundation for future growth and content changes.