2022
Synergy CHC Redesign
A redesign concept for a cleaner multi-brand site that could scale more easily across the business.
This concept explored a cleaner multi-brand web experience for Synergy CHC.
Focus areas:
- Clarified page hierarchy and global navigation.
- Improved spacing, typography rhythm, and component consistency.
- Designed adaptable templates to support multiple brands in one system.
Outcome:
A direction that made the architecture easier to scale while still giving each brand page its own personality.