Flat Tummy App Website

This concept explored a clearer marketing website for the Flat Tummy app, with more room for product story, pricing, and sign-up flow.

Focus areas:

• Built a stronger landing page hierarchy around the core value proposition.
• Designed pricing and FAQ pages to answer key objections faster.
• Kept the layout flexible enough for campaign traffic and future growth.
• Worked closely with key stakeholders throughout the concept process to keep direction, messaging, and priorities aligned.

Outcome:

A cleaner website direction for the app that supported acquisition while staying closely tied to the broader brand experience.